DMA REMINDS MEMBERS TO UPDATE PRIVACY POLICIES TO REFER CONSUMERS TO DMACHOICE
Most DMA members know about the Association’s name-removal service for consumers who want to reduce the overall volume of mail they receive from companies they don’t already do business with. Operational since 1971, DMA’s Mail Preference Service (MPS) – now DMAchoice – is as important as ever in demonstrating the effectiveness of self-regulation. In fact, under the Association’s “Commitment to Consumer Choice” (CCC) guidelines, which were introduced last October, consumer marketers are required to use the DMAchoice file every month (instead of quarterly, the old requirement). Moreover, to achieve that commitment, a consumer’s request for in-house suppression should be honored within 30 days, and for a period of at least three years from the date of receipt of request.
Click on this link for information about DMA’s Commitment to Consumer Choice.
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